No Innovation. No Future

Comfort. Kills. Growth

PunkMRX is where market research meets ROI-fuelled rebellion.

We help you move faster, think braver, and build research systems that actually deliver.

From strategy and training to tools and transformation, our consultancy brings structure, speed, and experimentation into your decision-making. Whether you're unlocking new opportunities, testing bold ideas, or overhauling tired workflows, we make insight work harder and reach further.

Be More Punk. Break What Holds You Back.

PunkMRX Consultancy Packages

Choose one of our PunkMRX packages and bring us in as a fractional co-worker.

We’ll embed ourselves in your team, challenge what’s not working, and help you build research that actually delivers. Whether you need to fix systems, rethink delivery, or create something entirely new, we’re ready to get stuck in.

We’re not here to maintain systems.

We’re here to rewire them. Research is a culture, not an industry. A living network of thinkers, makers, and misfits reshaping how understanding happens.

This is our code.

MAKE NOISE

Silence builds hierarchies. Noise builds movements. We disrupt comfort and refuse neutrality.

STAY HUMAN

Data doesn’t care. People do. We use technology to amplify empathy, not erase it.

BUILD COLLECTIVES

No experts. Only contributors. Knowledge grows through openness and exchange.

PROTOTYPE FUTURES

The future isn’t predicted. It’s built in real time. Every project is an experiment in what research can become.

Welcome To The Mosh-Pit

We don’t do passive partnerships. Every relationship is hands-on, built for those who want to rip up the rulebook and make something real. This isn’t about playing catch-up, it’s about charging ahead, experimenting, breaking, rebuilding, and owning it. No empty talk. No safe bets. Just the freedom to think louder, move faster, and do things your way.

Founder & Innovation Consultant

Graeme Ford

I’m a research consultant with a proven track record of building and leading insight functions both agency and client-side, driving innovation, product development, and growth for leading brands and agencies. I launched YouGov Profiles globally and have delivered projects for organisations including Mediacom, O2, ITV, Google, 3M, Allianz, GSK, Pfizer, Heineken and Sony Music, helping brands build tools that connect with culture, not just data.

I bring a multi-method background shaped by roles across research, media, tech, and music. As Head of Insight at Phones 4u, I built the company’s internal research panel and insight function from the ground up, embedding strategic insight across commercial, marketing, and trading teams.

My current focus is on innovative methodologies, ResOps, ResTech, AI and synthetic research, business transformation, and the development of new research products that don’t just inform decisions but reshape how organisations think and act.

Contact

Let’s Chat. We don’t bite.

Ready to shake things up and create something extraordinary?

Got an idea that needs breaking, rebuilding, or making real? Whether it’s a research challenge, a wild concept, or just a conversation about shaking things up, we’re in. No filler. No slow moves. Just real collaboration to push boundaries and make something loud.

Let’s make some noise. Get in touch.